In a show of honour and appreciation to the boda boda fraternity whose contribution to the Kenyan society and economy is immense, Hero Kenya a leading supplier of motorbikes in Kenya has launched a dancing challenge, with a brand-new motorbike up for grabs and lots of cash prizes to be won.
Hero Dance Challenge
CMC Motors Group is the franchise holder of Hero motorbikes manufactured by HeroMotocorp, the largest manufacture of motorbikes in the world.
According to a recent study, the boda boda sector in Kenya provides one million direct jobs for riders earning Ksh 1 billion daily. The government collects roughly Ksh 60 billion yearly in fuel taxes from boda bodas. It is simply a sector that cannot be washed away.
Dubbed the Hero Dance Challenge, the competition is dedicated to all boda boda riders across the country and extended to the public. The Best Dancer will dance away with a brand Hero Hunter 150 CC worth Ksh 140,200. The first runners up will be awarded Ksh30,000 with the second runner’s up receiving a prize money of Ksh20,000. Fourth place will receive Ksh10,000 and 5th Prize is Ksh5,000. The Best Boda rider Dancer will be awarded Ksh 20,000.
Speaking on the challenge, Robert Mobisa, the Sales Head for Hero Motorbikes Kenya could not emphasis enough on the need and importance of appreciating the boda boda sector. “Boda boda riders are part and parcel of our society. Their contribution to society is huge and one that needs to be honoured, properly assessed and rewarded. At Hero Kenya we continue to do our best to help the boda riders improve their livelihood and this is why we saw it fit to initiate a new challenge. We have had other successful initiatives in the past changing the lives of several individuals. It's their love and appreciation of the brand that has pushed us to launch the dance challenge as we plan much more enticing initiatives in the near future,” noted Mobisa.
In the past Hero Kenya has been involved in a number of similar initiatives such as the Bingwa Barabarani roadshow campaign.
The five week long campaign took place in November and December 2021 in the towns of Eldoret, Kitale, Migori, Kisii and Kisumu. Every region had a final event with a challenge with the winner taking home a brand new Hero 150 cc motorbike. Hero Kenya also engaged the Boda riders with Virtual reality, a first time experience for majority of them.
As a part of the challenge, Hero Kenya also launched the Boda Anthem by renowned Kenyan H_ art the Band, a dedication to them for their contribution. The song trended and currently has garnered over 120,000 views.
To take part in the Hero Dance Challenge, participants must learn the hook of the Boda Anthem, record and post on social media handles tagging @herobikeskenya and using #herodancechallege. The best dance wins!